At VP Bank Group, sponsorship is used as a supportive instrument for marketing and communications efforts. It makes a significant contribution to the level of recognition and image of the company. VP Bank focuses on sponsorship commitments in the areas of sport, culture and entrepreneurship that are all unique in their own way.
VP Bank has long-term commitments to the following projects:
VP Bank Ladies Open
The Ladies Open, which is part of the Ladies European Tour Access Series, has been played at the Gams-Werdenberg golf club for the past three years. It is the only ladies’ pro golf tournament in Switzerland, and each year around 130 players from 25 countries take part.
VP Bank is committed to ensuring the tournament goes ahead and provides support for its further development, helping emerging golfing talents on their way to becoming pros. Alongside existing partnerships with the Gams-Werdenberg and Bad Ragaz golf club, with this commitment, VP Bank has established a strong positioning within the golfing world. This enables us to create unique experiences – for the golfers and for our clients.
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Festival NEXT GENERATION
Festival Next Generation is an event that showcases the talents of a new generation of artists who have committed themselves to classical music. The aim of the festival is to provide a springboard for young musicians and help them further their careers in music. In the wonderful surroundings of the five-star hotel Grand Resort Bad Ragaz, performances from a number of different musicians make up a varied programme of classical music.
VP Bank is proud to support this annual festival and thus offer talented young musicians the chance to perform in front of an audience and gain valuable experience. This enables us to create an inspirational experience – for the audience and for our clients.
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